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Blue & White Brew 7/2: A Bold New Chapter For Penn State!
We Are -- and will always be, Penn State!

🦁 The Official Daily Newsletter For Penn State Athletics
We Are — and will always be...Penn State.
The launch of the Penn State and adidas union signals the start of a bold new chapter for Penn State Athletics — one rooted in tradition, driven by innovation and focused on empowering student-athletes.
Empowering the Penn State student-athletes
Penn State and adidas have already begun prioritizing high-impact NIL agreements and brand marketing campaigns for student-athletes across all 31 sports. Nittany Lion student-athletes are eligible to participate in adidas’ wide-ranging NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their Name, Image and Likeness.

Gear Up for Glory
The power of the 800,000 living Penn State alumni combined with adidas’ commitment to dynamic retail and fan engagement have inspired the creation of a broad collection of Penn State fan apparel and footwear.

The Penn State adidas collection was designed collaboratively with Penn State and informed by the Blue & White DNA that adidas partners like Abdul Carter, Ali Krieger, Micah Parsons and Micha Hancock proudly represent.
Greatness Needs No Redesign.
Get your first look at the Penn State football uniform!

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🦁 Have a great Thursday, everyone!